Built by someone who's actually run a till.
Fetlo started with a simple frustration: too many good local businesses were being sold websites and "digital packages" by people who'd never worked a retail floor in their life.
Years on the shop floor
Before Fetlo, our founder spent years working retail — the tills, the stock, the quiet Tuesdays and the mad Saturdays. That's where the idea came from.
Learning the web side properly
Frustrated by agencies selling jargon instead of results, they taught themselves web design, local SEO and social setup — the practical version, not the buzzword version.
Fetlo starts
Fetlo was founded to do one thing well: get local businesses properly, honestly set up online, without the upsells.
Our values
Plain English
If we can't explain it simply, we haven't understood it well enough ourselves.
No lock-in
You own your website, your domain and your accounts. Always.
Straight answers
If something won't help your business, we'll say so — even if it costs us the sale.